**Lesson Plan: Marketing – Senior Secondary 2**
**Topic: Warehousing IV**
**General Objectives:**
1. Understand the advanced concepts of warehousing.
2. Evaluate the strategic role of warehousing in the supply chain.
3. Analyze different types of warehouses and their functions.
4. Explore warehousing technologies and trends.
**Specific Objectives:**
By the end of the lesson, students will be able to:
1. Explain the importance of warehousing in the marketing and supply chain process.
2. Differentiate between public, private, bonded, and cooperative warehouses.
3. Identify and explain modern warehousing technologies.
4. Discuss the future trends in warehousing and their implications.
**Duration:** 90 minutes
**Materials Needed:**
1. Whiteboard and markers
2. Projector and computer
3. Handouts of the lesson content
4. Case studies or examples of warehousing scenarios
5. Videos related to warehousing operations
**Lesson Structure:**
1. **Introduction (10 minutes)**
- Brief recap of previous lessons on warehousing.
- Introduce the topic and outline the objectives of the lesson.
- Engage students with a quick brainstorming session on what they know about modern warehousing.
2. **Presentation (20 minutes)**
- Use a PowerPoint presentation to explain the advanced concepts of warehousing.
- Discuss the strategic role of warehousing in supply chain and inventory management.
- Explain the various types of warehouses: public, private, bonded, and cooperative.
- Include examples and images to make the concepts clear.
3. **Class Activity (15 minutes)**
- Divide students into small groups and assign each group a type of warehouse.
- Have each group discuss the benefits and drawbacks of their assigned warehouse type.
- Groups present their findings to the class.
4. **Technology in Warehousing (15 minutes)**
- Introduce modern technological advancements in warehousing such as automation, robotics, and Warehouse Management Systems (WMS).
- Show a short video showcasing modern technologies in warehousing operations.
- Discuss the impact of these technologies on efficiency and cost.
5. **Case Study (20 minutes)**
- Provide a case study on a company that has successfully implemented advanced warehousing technologies.
- Students read the case study and answer guided questions.
- Discuss the case study outcomes as a class and relate it to the lesson objectives.
6. **Future Trends in Warehousing (10 minutes)**
- Discuss future trends in warehousing such as sustainable warehousing, drones, and IoT.
- Encourage students to think about the possible impact of these trends on supply chain and marketing.
7. **Assessment/Review (10 minutes)**
- Quiz: Hand out a short quiz to assess student understanding of the lesson.
- Open discussion: Address any questions or unclear points from the lesson.
- Summarize the key takeaways from the lesson.
8. **Homework Assignment**
- Assign students to write a short essay on how a specific advanced warehousing technology can be beneficial for a retail business.
- Encourage students to use examples from the lesson and additional research.
**Conclusion:**
- Reinforce the importance of warehousing in the supply chain and marketing.
- Encourage students to continue exploring the role of technology in warehousing.
- Preview the next lesson topic to build anticipation and context.
**Evaluation:**
- Participation in discussions and activities.
- Performance in the quiz and group presentations.
- Quality and depth of the homework essays.